In a transcribed interview to the US National Public Radio Dan Koeppel, the author of Bananas: The fate of the fruit that changed the world, explains why the export industry is so committed to the Cavendish. But consumers in banana-importing countries are not the only ones eating Cavendish. Half of the bananas grown in the world are Cavendish, of which less than a third are traded internationally. In an article in Saveur, the American author wonders whether a successor to the Cavendish is lurking among the other half.